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WSO Pricing Guide

Pricing WSOs is one of those art forms that many people (even experienced Warriors) struggle with.

The fact is, there are so many factors that influence how you should price WSOs, and these change from month-from-month based on developments in the Warrior Forum. So, in this post, I'm just going to present a general overview of how I see this situation working.

First of all, consider the size of the product. A short report can be priced anywhere from free (not currently recommended) to $7 or so. A medium sized report, or a report with bonuses can go over $10. A packed product, including videos or other features, might go up to the $20 mark.

Some other factors you need to consider when pricing.

  • Are you trying to build a list? If so, you may wish to underprice your WSO.
  • Do you have a secondary offer? If so, the pricing of this may be more important than your front end pricing.
  • Are you looking to attract affiliates? You may wish to increase the pricing to make your package more attractive to them?
  • Can you send traffic and visitors to the WSO yourself? If so, you can price based around this traffic's expectations. Otherwise, you have to attract visitors, either through low pricing (for organic Warrior visitors), or higher pricing (for affiliate based traffic).

On top of this, you need to consider any scarcity elements to the pricing, for instance if the price is going up as sales are made.

It takes consideration, but with practice you can hit the sweet spot for your Warrior Special Offer sales and so get the maximum results from your WSO offer.

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Jul 31st, 2011

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